Why this matters
Providers retry webhooks aggressively; duplicate processing double-sends recovery messages.
Recovery pipelines fail quietly: a dropped webhook or a duplicated send does not throw an error, it just costs revenue or trust. The engineering here is about making failure loud and bounded.
The implementation rules
Store the provider event id with a unique constraint and let the database reject replays. Make the handler idempotent, not the sender — you do not control retry behaviour. Log rejected duplicates; a spike usually means your handler is timing out.
Each rule is cheap to implement on day one and expensive to retrofit once volume arrives.
How much of your involuntary churn is recoverable?
Compares a 40% single-channel baseline against the 63.8% RRLabs platform average.
- At risk / month
- $5,600
- Extra recovered / month
- $1,333
- Annualised, less $3,000 plan
- $12,994
How RRLabs does it
Signed payload in, HMAC verified, deduplicated on provider event id, written into a row-level-security-scoped table, then routed to the AI copy engine with per-tier timeouts.
Every step is logged with latency, so a regression shows up as a shifted percentile rather than a support ticket.