Traditional dunning is a sequence of emails. Modern revenue recovery is a full-stack engineering solution.
# The Sequence vs. The Engine
- Traditional Dunning: "Email 1 at Day 1, Email 2 at Day 3..."
- Modern Recovery: An engine that decides in real-time whether to email, WhatsApp, or just wait for a better retry window.
# Outcomes
Recovery engines typically see 20-30% higher success rates than static dunning sequences.