Founder
Palash Sarker
Founder & CEO, Revenue Recovery Labs. RRLabs is founder-led: product, architecture, and every investor conversation run through one person.
Profile
Founder story
RRLabs started from a recurring, avoidable frustration: subscription businesses were losing revenue from customers who never intended to leave. Cards expired, funds were short for a day, issuers declined a renewal — and the billing system treated all of it as churn. The tooling that existed sent the same generic reminder on the same fixed schedule, regardless of why the payment failed.
The founding insight was that recovery is a decision problem, not a scheduling problem. Knowing why a payment failed changes when to retry, which channel to use, and what the message should say. RRLabs was built around that idea and hardened into a multi-tenant platform with encrypted per-tenant credentials, row-level isolation, and a recovery path that never stops — even when an AI provider does.
Mission and vision
Mission
Recover the recurring revenue subscription businesses have already earned, and stop involuntary churn from being treated as normal.
Vision
Make intelligent recovery standard infrastructure for every recurring-revenue business, on every gateway, in every market.
Timeline
Problem discovery
Repeatedly saw legitimate subscription renewals fail and quietly become churn.
First prototype
Built failure classification on top of live payment webhooks.
Recovery Engine
Added adaptive retries, AI messaging, and deterministic template failover.
Multi-channel
Extended outreach to WhatsApp alongside deliverability-aware email.
Private beta
Invite-only workspaces running the engine end to end.