If you can't measure it, you can't improve it.
# Key Performance Indicators
- Recovery Rate (by Dollar): The % of failed revenue successfully reclaimed.
- Days to Recover: How long it takes on average to get paid after a failure.
- Involuntary Churn Rate: The % of your total customer base lost to payment issues.
- Reply Rate: How often customers engage with your recovery messages.
# Benchmarking
A healthy SaaS should aim for a recovery rate above 35% within the first 14 days of failure.